Let’s have a heart-to-heart about your marketing strategy, shall we? Your email campaigns are getting less action than a documentary about paint drying. Your social posts are drowning in an ocean of dancing teenagers and cat videos. And your paid ads? They’re burning through your budget faster than a shopaholic with a freshly unfrozen credit card.
Meanwhile, there’s this magical green app sitting on your customers’ phones, right there on their home screen, being checked approximately 826 times per day. And your brand is… M.I.A.?
As the marketing geniuses at Anvis Digital would say, that’s like owning beachfront property and deciding to set up your lemonade stand in the desert.
Meanwhile, there’s this magical green app sitting on your customers’ phones, right there on their home screen, being checked approximately 826 times per day. And your brand is… M.I.A.?
As the marketing geniuses at Anvis Digital would say, that’s like owning beachfront property and deciding to set up your lemonade stand in the desert.
The Tale of Two Marketing Channels
SCENE 1: Email Marketing
Setting: Your customer’s overflowing inbox, 3:42 PM on a Tuesday
- Your lovingly crafted email: “20% OFF EVERYTHING YOU LOVE!!!”
- Email quietly slides into Promotions tab
- Gets buried under 17 other discount offers
Customer mass-deletes without opening
Email silently weeps in digital purgatory
SCENE 2: WhatsApp Marketing
Setting: Same customer, same Tuesday, 3:43 PM
Your WhatsApp message: ding!
Customer checks phone within 4.7 seconds
Reads message immediately
Actually responds
Angels sing, marketing manager gets promotion
As the best marketing agency for brands ready to join the 21st century, we’ve seen this scene play out hundreds of times. The difference isn’t incremental—it’s exponential. WhatsApp boasts a 98% open rate compared to email’s paltry 20%. That’s not just a better channel; it’s an entirely different universe of customer engagement.
Your WhatsApp message: ding!
Customer checks phone within 4.7 seconds
Reads message immediately
Actually responds
Angels sing, marketing manager gets promotion
As the best marketing agency for brands ready to join the 21st century, we’ve seen this scene play out hundreds of times. The difference isn’t incremental—it’s exponential. WhatsApp boasts a 98% open rate compared to email’s paltry 20%. That’s not just a better channel; it’s an entirely different universe of customer engagement.
The “OMG Did They Just Slide into My DMs?” Factor
Remember the first time someone you had a crush on sent you a direct message? That little flutter of excitement? That’s the psychological power WhatsApp marketing taps into; the thrill of personal, direct communication.
Traditional marketing: “Dear Valued Customer, we hope this message finds you well…”
WhatsApp marketing: “Hey Ishan! That moisturizer you’ve been eyeing? Just wanted to let you know we’re down to our last 5; no pressure though! Just didn’t want you to miss out if you were still thinking about it 😊”
One sounds like it was written by a corporate robot from the 1990s. The other sounds like a thoughtful friend who knows exactly what you’ve been wanting. Which would you rather receive?
Traditional marketing: “Dear Valued Customer, we hope this message finds you well…”
WhatsApp marketing: “Hey Ishan! That moisturizer you’ve been eyeing? Just wanted to let you know we’re down to our last 5; no pressure though! Just didn’t want you to miss out if you were still thinking about it 😊”
One sounds like it was written by a corporate robot from the 1990s. The other sounds like a thoughtful friend who knows exactly what you’ve been wanting. Which would you rather receive?
Abandoned Carts: From Digital Heartbreak to Happy Endings
Let’s talk abandoned carts—the digital equivalent of getting stood up at the altar. Your product and customer were THIS close to happily ever after, and then…ghosted. Devastating. While the traditional abandoned cart email sits sadly in inbox for 48 hours
WhatsApp abandoned cart message: “That gorgeous leather crossbody you were looking at is still waiting for you! Quick question—were you concerned about the colour, or did you have questions about the size? I’m happy to help if you’re still deciding!”
When Anvis Digital implemented this WhatsApp recovery strategy for an FMCG client, their abandoned cart recovery rate tripled compared to email. Why? Because WhatsApp creates conversations, not just communication.
WhatsApp abandoned cart message: “That gorgeous leather crossbody you were looking at is still waiting for you! Quick question—were you concerned about the colour, or did you have questions about the size? I’m happy to help if you’re still deciding!”
When Anvis Digital implemented this WhatsApp recovery strategy for an FMCG client, their abandoned cart recovery rate tripled compared to email. Why? Because WhatsApp creates conversations, not just communication.
Customer Service That Won’t Make People Want to Throw Their Phones
If your current customer service experience were a movie genre, would it be:
A) Horror
B) Psychological thriller
C) That 8-hour experimental art film where nothing happens
D) All of the above
For most brands, customer service has become something they apologize for rather than celebrate. Enter WhatsApp—a customer service tool that makes customer service tolerable in 2025.
Traditional customer service: “Your call is important to us. Current wait time is approximately…27…minutes.”
WhatsApp customer service: “Hi Jessica! I see you have a question about your recent order. How can I help?”
The difference isn’t just in response time; it’s also in the entire psychological experience. One feels like punishment; the other like assistance. One makes customers dread reaching out; the other makes it feel natural and easy.
A) Horror
B) Psychological thriller
C) That 8-hour experimental art film where nothing happens
D) All of the above
For most brands, customer service has become something they apologize for rather than celebrate. Enter WhatsApp—a customer service tool that makes customer service tolerable in 2025.
Traditional customer service: “Your call is important to us. Current wait time is approximately…27…minutes.”
WhatsApp customer service: “Hi Jessica! I see you have a question about your recent order. How can I help?”
The difference isn’t just in response time; it’s also in the entire psychological experience. One feels like punishment; the other like assistance. One makes customers dread reaching out; the other makes it feel natural and easy.
The “We’re Not Just Another Notification” Reality
Let’s face it; your customers’ phones are notification battlegrounds. Social apps, news alerts, emails, texts, reminders, updates… it’s digital chaos out there. Getting seen, let alone engaged with, is harder than finding a charging port in an airport.
WhatsApp cuts through this chaos like a hot knife through butter. It’s the app people check compulsively, the one they can’t ignore. When your marketing lives here, you’re not just another notification – you’re part of their most essential communication channel.
As the best marketing agency for brands serious about capturing attention, Anvis Digital has tracked the response times across different channels. The results are startling:
WhatsApp cuts through this chaos like a hot knife through butter. It’s the app people check compulsively, the one they can’t ignore. When your marketing lives here, you’re not just another notification – you’re part of their most essential communication channel.
As the best marketing agency for brands serious about capturing attention, Anvis Digital has tracked the response times across different channels. The results are startling:
- Email: Average response time of 24+ hours
- Social media DM: Average response time of 3-7 hours
- WhatsApp: Average response time of 2-15 minutes
The Future is Green (Bubbles)
While your competitors are still arguing about email subject line A/B tests and Instagram filter aesthetics, the smartest brands are building direct relationships with customers in the channel they check 80+ times per day.
This isn’t just another marketing tactic; it’s an entirely different approach to customer relationships. It’s the difference between shouting at someone across a crowded room and having a quiet conversation over coffee.
At Anvis Digital, we’ve pioneered WhatsApp marketing strategies for brands across every category—from fashion and beauty to home goods and electronics. We’ve seen firsthand how this channel transforms not just marketing metrics but entire business models by creating direct, valuable customer relationships that no algorithm change can disrupt.
This isn’t just another marketing tactic; it’s an entirely different approach to customer relationships. It’s the difference between shouting at someone across a crowded room and having a quiet conversation over coffee.
At Anvis Digital, we’ve pioneered WhatsApp marketing strategies for brands across every category—from fashion and beauty to home goods and electronics. We’ve seen firsthand how this channel transforms not just marketing metrics but entire business models by creating direct, valuable customer relationships that no algorithm change can disrupt.
Don’t Leave Your Customers on Read
Your customers are already on WhatsApp. They’re already checking it constantly. They’re already having conversations about products, getting recommendations, and making purchase decisions.
The only question is whether those conversations include your brand or just your competitors.
Anvis Digital, the best advertising agency in Mumbai, is ready to help your e-commerce brand stop being left on read and start being part of the conversations that matter most. Our WhatsApp marketing strategies don’t just drive sales—they build the kind of authentic, responsive relationships that turn customers into advocates.
The green bubble revolution is already happening. The only question is whether you’ll be leading it or trying to catch up later.
So, are you ready to slide into your customers’ DMs in the least creepy, most helpful way possible? Because they’re already checking their WhatsApp, wondering why your brand hasn’t messaged them yet.
Don’t leave them on read. It’s just rude.
The only question is whether those conversations include your brand or just your competitors.
Anvis Digital, the best advertising agency in Mumbai, is ready to help your e-commerce brand stop being left on read and start being part of the conversations that matter most. Our WhatsApp marketing strategies don’t just drive sales—they build the kind of authentic, responsive relationships that turn customers into advocates.
The green bubble revolution is already happening. The only question is whether you’ll be leading it or trying to catch up later.
So, are you ready to slide into your customers’ DMs in the least creepy, most helpful way possible? Because they’re already checking their WhatsApp, wondering why your brand hasn’t messaged them yet.
Don’t leave them on read. It’s just rude.
